Protecting your most important financial assets.

What We Do

Our Services

With many years of experience in the insurance field, we are firmly dedicated to excellence, integrity and finding the very best solution for each client.

Income Protection
(Disability Insurance)

Income Protection (Disability Insurance) protects your most important financial asset-- your income if you should ever become too ill or injured to work long‑term.

Life Insurance

Life Insurance ensures that the tragic loss of a loved one will not also result in financial ruin for the family.

Long-Term Care Plans & Hybrids

Long-Term Care Insurance protects your retirement savings from being devastated by the expense of long-term care.

Group Benefits

Providing top quality group benefits can be of great benefit to one's employees.

Business Insurance

Business Insurance, including insurance for buy-sell agreements, protects your business or practice due to the death, disability, or retirement of one of the owners or key employees.

Maximizing Retirement Financial Goals

Having the right life insurance in place can help maximize the distributions and the flexibility of distributions from one’s 401(k), IRA and other investments during one’s retirement years.

Life & Viatical Settlements

A life settlement plan may be helpful if you have an old life insurance policy that you no longer need. Instead of just dropping it, you may be able to sell it to a viatical company.

Partner with Attorneys on Estate Plans

Estate Planning ensures that your assets go where you want them to go when you pass on.

About Us

Who We Are

​David M. London, the founder of Personalized Insurance Solutions, LLC, is a licensed independent insurance professional specializing in life insurance, disability insurance, long-term care insurance, group benefits, and working as a team with attorneys in the creation of effective estate plans. His extended background also includes having worked in education and as a Consumer Specialist for the Attorney General’s Office of Maryland.

With many years’ experience in the insurance field, he is firmly dedicated to excellence, integrity and finding the very best solution for each individual client. He is an ally to financial planners, not competition, and is a member of the Baltimore Estate Planning Council. His clients include individuals, families, businesses, and professionals. His clients even include current or retired insurance agents and financial planners because they know he will do a great job for them.

Our Reviews

What Our Clients Are Saying

A superb insurance advisor

David London is a superb independent Insurance Advisor. I have been impressed with his knowledge and thorough approach. He takes a very individualized approach and explains everything perfectly in plain English.

R.S. (Physician and Senior Vice President & Chief Medical Officer)

My best interests in mind

I’ve had the pleasure of working with Dave London as my insurance agent for many years. He is very knowledgeable concerning insurance products and offerings, and has always worked with my best interests in mind.

J.K. (Attorney)

Goes above & beyond

Dave has been extremely focused on understanding and meeting my policy requirements, and has gone above and beyond to ensure that all of my questions are answered with full accuracy.

R.G. (Sales Manager)

Blog

Posts

How to Know When 10 Year Term Is The Best Option

How to Know When 10 Year Term Is The Best Option

We have all seen the advertisements on TV showing the wonderful 10 year term rates. But is ten year term a good idea or bad idea?  It depends on the situation! When is ten year term a good idea?  If the individual truly only needs the protection for ten years and...

Planning for Family Members with Special Needs

Planning for Family Members with Special Needs

As I mentioned in a previous blog, it is very important for every adult to have a qualified attorney prepare the following documents: a Will or Revocable Living Trust, Power of Attorney, Medical Power of Attorney, and a Living Will. However, if one has a family member...